ACTIVATING AT CANNES LIONS FESTIVAL OF CREATIVITY
Client
HULU X SPOTIFY
The challenge
Envision, build and execute a stand-out experiential moment in the crowded landscape of the Cannes Lions International Festival of Creativity to celebrate the groundbreaking partnership between Hulu and Spotify.
How we did it
We identified the perfect venue, a château close to the Croisette, and we transformed the space into an interactive showcase highlighting the unparalleled power of Spotify and Hulu combined. We created panel programming featuring high-profile Spotify and Hulu talent, including moderator God-is Rivera, Grammy Award-winning artist Miguel, singer-songwriter Jessie Ware, and film and television stars Samira Wiley and Ramy Youssef. And we partnered with the brands to secure an influential and impactful crowd of C-suite executives, media leaders and celebrity talent.
Results
The Hulu x Spotify event was the buzziest party Cannes saw that year. The evening gathered the who’s who of the Cannes crowd and garnered media coverage in all the round-ups, spreading word of the Hulu x Spotify partnership beyond the traditional methods.