Stranger Things Pop Up Stores with Netflix

The challenge

Launch the first official Stranger Things Stores in New York City and Los Angeles, in collaboration with the Netflix Experiences team.

How we did it

We leveraged our press relationships to bring in key media for exclusive first looks and press tours ahead of the show’s Stranger Things Day celebration. We brought in buzzworthy names for celebrity visits and helped facilitate a partnership with TikTok to drive influencer attendance and coverage.

Results

We earned more than 490 pieces of positive media coverage in outlets including Associated Press, Variety, People, Access Hollywood, Ad Age, Complex, The Wrap, and TimeOut.