Transcending Trades for Cisco

The challenge

Amp up visibility for Amy Chang, SVP and General Manager of Cisco’s $5 billion Collaboration unit, and help her transform herself from a Silicon Valley secret weapon to a boldfaced name.

How we did it

We crafted a strategy that took Amy’s trailblazing story well beyond traditional trade media. We developed a core narrative, key messaging pillars and targets for Amy and Cisco to own in the marketplace. We programmed Amy’s attendance at key industry and customer events with business 1:1s, salon dinners, and virtual desksides. And we forged meaningful relationships for her with top-tier media across business, technology, entrepreneurship and workplace verticals.

Results

We helped Amy earn a long list of appearances and media coverage, including stage moments at Fortune Brainstorm Tech, a spot on The Silicon Valley Women of Influence list and coverage in TechCrunch.