Establishing a brand presence for BETA Technologies

The challenge

Create brand recognition for BETA Technologies, an aerospace manufacturer developing electric vertical take-off and landing aircraft.

How we did it

We crafted a thoughtful strategic communications plan positioning BETA as a pioneer paving the way for innovation in flight. We focused on elevating the profile of founder and CEO Kyle Clark and his mission of making flying greener, safer, and more accessible with electric-powered aviation.

Results

We secured in-depth profiles and coverage in key outlets, including The Wall Street Journal, Forbes, Axios, and Bloomberg.